Industry News

Spielwarenmesse 2027

Basic Show Profile

Official Name: Spielwarenmesse 2027

Duration: February 02 – February 06, 2027

Country: Germany

City: Nuremberg

Exhibition Area: 230,000 sq.m

Cycle: Annual

Industry Category: Toys, Educational Articles, Trendy Toys, Outdoor Toys, Models & Gifts, Baby Articles, Children’s Cultural Products

Organizer: Spielwarenmesse GmbH

Days to Opening: 204

Exhibition Popularity: 3.5W

Show Introduction

Spielwarenmesse Nuremberg is the world’s largest and most influential B2B professional trade fair for the toy industry with more than 70 years of history. It releases annual global toy trends at the start of each year and is recognised as the barometer of the international toy market. The exhibition is open exclusively for professional buyers; general visitors are not admitted, ensuring high-quality visitors and outstanding order conversion.

Attendees include international toy importers, toy retail chains, supermarket buyers, cross-border e-commerce operators, licensing agents and procurement managers from educational institutions. The fair covers comprehensive product segments, with six core trending categories: educational toys, collectible models, trendy toys, outdoor leisure toys, eco-friendly sustainable toys and baby safety products. The EU continuously updates toy safety standards, bringing broad market opportunities for goods complying with EN71. Concurrent activities include toy trend summits, IP licensing matchmaking, sustainable toy forums and new product launches. Chinese manufacturers of plastic toys, wooden educational toys, building blocks and baby goods rely on this fair to steadily develop markets in Europe, the Middle East and Australia and build overseas distribution channels. Halls are strictly segmented by category, including a dedicated IP licensing zone to facilitate cooperation between brand owners and distributors.

Product Range

Educational toys: building blocks, science experiment kits, early education aids, puzzles, wooden intelligence toys;

Collectible trendy toys: figures, blind boxes, character dolls, trading cards, scale models;

Traditional & plastic toys: plush dolls, electric toys, remote-controlled vehicles, role-play sets, beach toys;

Outdoor sports toys: skateboards, balance bikes, balls, kids camping gear, ride-on toys;

Baby & toddler products: strollers, child safety seats, baby care goods, soothing toys, maternity articles;

Festival gifts, party supplies, children’s stationery & seasonal toys;

Board games, card games, family interactive game sets;

Toy raw materials, packaging, IP licensing services, toy testing & certification services.

Venue Information

Venue Name: Nürnberg Messe

Address: Messezentrum 1, 90471 Nürnberg, Deutschland

Venue Features: Core professional exhibition venue for Europe’s toy sector with finely divided halls arranged for efficient sourcing. Smooth freight access supports large-scale sample display. Conference facilities and new product galleries are fully equipped. Excellent transport links connecting the airport and railway station make travel convenient for buyers across Europe. It has long served as the primary global business hub for the toy industry.